Capstone project at the University of Texas at Austin. I led a simulated full service advertising agency to complete a brand awareness campaign for a real-world client, CommUnityCare Health Centers.

In line with the client’s RFI, my team offered recommendations for the client’s pediatric branch. This involved conducting field research, patient surveys and evaluating brand sentiment to then develop a campaign for this nonprofit organization.

As Vice President of the agency, with the professor acting as President, I supported leadership across different departments. I also oversaw completion of the project, ensuring deadlines were met and work was in line with client standards. Below is a brief overview of a few campaign elements.